Let’s talk about the best strategy to grow your business online. So when I use the word business it automatically puts you in a mindset of maybe being a small business owner, perhaps someone who owns a brick and mortar business, or maybe even something that’s digitally oriented but still has some sort of a personal touch.
Hey, Creator aka Business Owner
I think one thing that’s commonly overlooked is that many of my strategies are also applicable to you, the creator. Maybe you own a photography or creative style business, like videography, photography, writing, reading, anything related to the creative arts. And a lot of times you’re also quite active on something like YouTube, which is a source of revenue or a source of frustration, depending on if you’ve figured out the algorithm.
So today I thought I’d walk you through how you can grow your channel, your creative arts/influencer status, and especially your business successfully. Because I believe that the core of your goals are the same…. SUCCESS😁
Where do you want to be? (Choose wisely!)
First is to consider where you play. So think about this for a moment. I’ve been saying this for at least a couple of decades now, but the sandbox you choose to grow in is equally as important as your skillset, as your niche, and even the budget that you spend on the things that are important to your business.
That means if you choose a sandbox that’s maybe not favorable to you in the long term, or you choose a sandbox that you don’t own or have any real responsibility of, it can be really frustrating when say an algorithm change completely shifts your business and your ability to earn and grow.
I think I’m seeing this happen more and more, whether you’re an online creator or even if you’re creating courses or content in other digital realms. And especially if you own any sort of boutique or independently operated business.
Guys, the strategy is the same. Choose where you’re willing to play, because the sandbox that you’re choosing play in matters way more than you think. Think about a platform like YouTube, very common, that people have a goal of growing a following, maybe a national, international base on YouTube.
But the truth of YouTube (and any platform if we’re being honest) is that it’s really a lot more like a multi-level marketing scheme than it is like a small business. The very tiny percent of people who find true success on YouTube are the ones that you’re usually chasing for insights and ideas. And truly the algorithm benefits them way more than it benefits you.
But even let’s say you’re a small creator starting out growing, maybe transitioning from something like a brick and mortar following to digital following, and you’re thinking this is a place where you can continue some growth.
Well, let’s think about some of the aspects of playing in someone else’s sandbox. In this example, in YouTube’s, that could really hurt your business. Well, here’s an example. YouTube dictates what you can say, how you can say it, what you can show, what methods and means you use, that doesn’t really sound like a autonomous, a strategic business owner. That sounds like someone who’s basically needing to use someone else’s business to grow their own. And that means you have to play by their rules.
So whether or not I agree with what big tech is doing as it relates to censorship or creative ability, I’m here to tell you that if you’re playing in someone else’s sandbox, this includes Facebook, Instagram, YouTube we’ve already spoken about, TikTok, Etsy, Amazon, eBay, any course or booking ability that’s not your own ownership. For instance, Udemy, Teachable. At the end of the day, you’re doing the same thing. You’re using someone else’s platform to hope to be more successful.
And like I said, like any good MLM, it may work for a very small few of you. But if you’re independent minded, if you’re a boutique or niche focused, it may not even be the best place to play to begin with. And it’s more importantly not the place in which that you can grow autonomously. So that’s number one, choose the sandbox that you wish to play in.
Listen, as a marketer, I’m not telling you not to have a presence on any of those platforms. What I am telling you to do is be strategic. Don’t start an entire business off of an Instagram shop. Don’t go all in on Amazon because they take 30% or more of your growth and your revenue. So it’s all about being strategic. I always like to think we start backwards. How do you want to earn, where do you want to grow, and how do we utilize these different entities to do so?
99.9% of the time, it does not include utilizing that entity for greater than 50% of your earnings. There’s an easy place to start. So diversification, it’s great in the stock market and also important as you decide how you’re going to grow your business.
Choose your own adventure, and platform
Okay, so the second aspect of this is if you are choosing where you play and you’re realizing that the pickings are slim, as many of us do, then you’re going to want to chart your own course. You’re going to want to blaze your own path. You independent entrepreneurial-minded person, and I’m so glad that you will.
So although there are times where success and virality drives us towards these big tech platforms, I’ve actually seen way more success in creating your own niche, creating your own business and realm digitally. So this is where it opens your opportunity to keep 100% of your revenue. Now we’re talking baby. And it allows you to grow the way you desire. A lot of times you build on a platform that allows you the autonomy but also has some structure to help you to figure out best practices, and just put all the tech together. Having a digital business is not exactly easy just because it’s not physical or brick and mortar.
So that enters a whole new field of players. That includes some of the companies that you’re probably already familiar with, or considering , Uscreen, Vimeo, those are probably the three top players in their niche. Then there’s subsets of them which aggregate courses and content together. That would be Udemy, Etsy, I would even put something like Amazon in there where they really do own the lions share of your business because they take such a large cut, but they also have a marketplace in which that you can play and work in. And if you’re not afraid of being in a room with competition, that may be a fit for you getting started.
But more times than not, they’re not much different than the big tech companies because they’re owned by them. So great to know when you’re thinking about being more autonomous, using a platform like that to get started, maybe even test the market, could be a really great strategy. But owning your presence is probably the ultimate in entrepreneurship, and most importantly, in boosting your bottom line, which should be the only reason you do something like this.
So when I think about those options that are plug and play, drag and drop, choose your own adventure. So Podia, Uscreen, Vimeo, and then I juxtapose that to creating your own platform maybe on WordPress or Wix, or even something like Squarespace. I can tell you, I have experience on all of them. I’ve been doing this for 18 years. So there’s not really a platform that I haven’t built a business on, scaled a business on, or helped someone else do it.
And here’s what I see more times than not. We tend to cut corners in our decision-making and it’s not super straightforward. So spoiler alert, I’m not going to give you one answer of what’s great today. I hope to give you a couple different scenarios in which maybe these types of platforms are good for you versus these types of platforms.
So as you’re thinking through this and listening with me, I want you to consider your needs. What are your growth goals? What are your skill sets? Where are you looking to invest? Because those are really the three things that you need to consider to make the best decision for you.
So let me get the most difficult aspect out of the way. If you’re building your own platform, I’ve literally been building on WordPress, I guess for as long as WordPress has been around. I’m just thinking through that in my head, it’s like a Rolodex of years going back. A little scary, but it’s okay. I’m getting older-yay! And so building on WordPress, for instance, or Wix, or Squarespace, although there’s pitfalls and benefits to all of them, I’ve built on all of them. I actually find them all good for different reasons, depending on your needs. Here’s the thing that you’re commonly overlooking.
They’re not great for content. You still have to host your content somewhere, meaning your videos, your images. And sometimes that comes out okay in your end result, and sometimes it takes so much extra work that the reason you basically created something on Wix or Squarespace, especially is that self-directedness a lot of time, that ability to do it yourself or at least take it over after a professional does, that is extremely challenging these days. Although a star highlight is that Wix has really come a long way. If you have a small set of content that you want to sell and you’re not really keen on growing just in the content space, their mix of content and eCommerce options has really improved over the years.
I actually hosted a website myself on Wix about 15, 20 years ago, and it was so different than it is now. So they could be a really good fit for you if you’re looking for a very all set of things that you’re looking to monetize and focused on very simple content, eCommerce. It’s so easy to do and it’s a great place potentially for you to get started. So I may recommend that as an option.
Also in eCommerce, Squarespace is phenomenal. I actually was so skeptical when Squarespace came out. I had a client in the professional services realm who actually rebuilt his entire website on Squarespace and then had me optimize it and do user experience and make sure that it was functional and not just pretty, which is super fun to do.
And one thing I thought was very interesting, that was… Oh my God, that was 11 or 12. So just getting older. So that being said, when I look at what Squarespace has done now, they’ve really built a pretty comparable option to Shopify, which you’ll notice I haven’t mentioned Shopify yet, and it’s… I’ll get there. I’m going to explain something to you about platforms in which that you grow and you’re constantly paying for. It is in this realm of the Wix, Squarespace group.
The thing about Shopify is it’s like a black hole. It’s great for a lot of things, but you can easily ramp up your spend on the software so much for all the tools and gadgets that aren’t coming out of the box, and so that can be really frustrating as a business owner. And especially if you’re not digitally native, if you’re not super good with tech or very oriented to using the internet being your friend. It can feel very frustrating, as if you’re being nickled and dimed by every little widget and app that you’ll need to add on the Shopify platform in order to be successful.
So although I know people love Shopify, their templates are beautiful and really easy to use. I don’t know, as an expert I really tend to stay away from platforms that I don’t own for all the reasons we’ve already talked about. And Shopify is one of those things that you don’t own it and it’s their sandbox, and depending on how you feel about that first, like I said, an ethical feeling, and also on how you can utilize the current software they have without needing a lot of bells and whistles. Or perhaps even not needing every single app in the marketplace, which is what it ends up feeling like by the time you’re done building a Squarespace site. To be successful on their platform you’re spending hundreds of dollars a month, and it’s not necessary.
So although I think Squarespace is comparable to Shopify, I think they’ve simplified things to a level that if you’re going at this yourself, it’s probably the better place to start. It’s also a bit more flexible. It’s not just eCommerce. So their blog functioning is a little better and their analytics is phenomenal because you can have it all in one space and one place. And I’ll even say their email marketing, although it’s basics as hell, it’s also still centralized into one space.
And so I think they’re working aggressively at being the dominant player in this market. And although I was incredibly skeptical and have been for years, I’ve built countless Squarespace sites successfully to know here are some reasons why it’s probably a good fit for you.
If you’re a bit more eCommerce oriented, Squarespace is going to be a better fit versus Wix. Meaning if you have more than five or 10 products, I’d probably build on Wix or Squarespace. But if you’re looking to build more than just a product-based website, maybe you’re looking to add email marketing or looking to add a deeper use of your website, Squarespace a lot of times wins out simply because it’s more comprehensive in a lot of ways.
Wix on the other hand is so simple and so great, and they’ve actually improved their templates so much that you can’t tell a Wix template on the market these days from anything else or any other. But the limitations, there’s you’re once again in their apps and using their pieces of the puzzle, which may not be the thing that you want to do.
I will say big shout to Wix, they put it all in one price plan now. So it’s very clear, what do you pay for? What do you get? And so I think that’s incredibly important as you consider price and ROI.
So lots to think through there. I haven’t talked about WordPress, it’s by far the most custom option. And it’s my favorite, because I think WordPress is the most dominant player in websites for a reason. Our websites, when we build them, one versus the other, the WordPress site always relates better and performs better when it relates to SEO. So that saves you money on organic search and growth. It’s just also so much flexible. And so as someone who can build websites, the drag drop is simple for a reason. The sites all end up being somewhat homogeneous without unique code, which then requires you to need a developer anyway.
So if you’re going to use a developer, I would say put yourself in the absolute best market and platform that you can grow in, and that’s WordPress. Okay, so let me tell you the number two reason why I actually think WordPress is the best out of all the options.
Although again, they all have different benefits. And so if you’re thinking about this and going, no way in hell am I paying someone to build me some super expensive website, which is the perception sometimes with WordPress, I think it’s perfectly plausible for you to choose one of these drag and drop builders and be successful. Or just start there. Start there, get your feet wet, make some more money, and then figure out what your real web needs are.
With WordPress we can also do so much more with analytics and data. And so again, I lean towards that, because as a marketer, I care much more about the data that your website can house, create, and utilize for you to sell more, grow more, make more money, than I do about how pretty it is. Although that’s equally as important. It’s just the me that I have to be as a business expert.
So for me, I want the data and the analytics, and I want the function, and I want that really important metric, which is conversions. That’s so much more important to me than the pretty pictures and the videos on the site, but equally as important as the user experience. And I think that’s where WordPress can be confusing for people who are not using a true expert to build their site. And so they end up building something that looks pretty but isn’t super user-oriented. Whereas the drag and drop builders, they make it easy for you to make something that looks decent, out of the box. It’s going to look on par with most of the basic websites on the internet, including all the ones that they build in their platform.
Are you the captain of your ship aka ‘business’?
So lots to consider there. The final is cost. Okay, so this is where WordPress really shines by the way. And I hope you can see, I’m actually not trying to navigate you to one or the other. I’m just giving you some insights as to what you should be considering and researching more.
WordPress is a flat upfront cost. You pay a developer, typically it’s a lump sum or a retainer, however you structure that. You almost always, and I’m going to say almost because there’s some treacherous people out there that make stupid expensive websites for no reason, and I’m not into that. But you almost always save money going the WordPress route, even with all the extra functionality and data and opportunity to make the site better. And the reason is you own the site.
So here’s a caveat. If you build a site on WordPress or anything like it, Kajabi, there’s quite a few like that, please make sure that you own the site. That means you own the hosting, the domain, and anything connected to the site, like the security.
So the reason that matters is for your protection. And a lot of times, those who don’t know better have their developer host and maintain their site, which is great, as long as you have equal access so that you have control. So that you’re playing in your own sandbox and not some random persons versus big tech’s, which is sometimes worse or different.
So that being said, cost-wise, you really can’t beat a cost that you’ll have basically as a flat lump sum forever. It’s a write-off for your business or your creative services. And it’s something that you truly own, it’s the difference between renting and owning. I have to say that because it’s what I would tell a client if they were sitting in front of me. And I’m a huge advocate of owning real estate, property businesses, and so I would be a big old fake and phony if I didn’t tell you that there’s some ease and simplicity in starting with a drag and drop builder, but you don’t own it any differently than if you were building a business in someone else’s sandbox like we talked about earlier.
So that’s really important when it comes to cost, because it may seem simple to pay, I don’t know, 20 to $50 month for the life of your business. It’s a lot when you think of it that way, especially since most business websites, they stay structurally the same and we make experience and optimizations based on analytics. You’re going to see why I tend to lean and recommend based on your end goal and your long term vision of your business and your creative services, because I think it’s incredibly important that you build a website for a long time. I was going to say life, but life happens.
You build a website that’s built to last and then you can optimize it along the way. You can even make optimizations to the structure. You can certainly improve the user experience, it’s one of the most important things you’re overlooking when it comes to conversions. And you can still have more pretty pictures and videos, which is usually the thing business owners care the most about, even though it’s the least important.
Okay, soap box down lol!!! So that being said, building on your own, it certainly has some benefits. It has some pitfalls. It takes some technology. It takes some strategy. It takes structure. It takes an expert to step alongside you and help you so that you’re building without having to learn a whole new skill, I actually really recommend that for this type of service. And so then enter these other options that are way more simple with regards to startup, there’s a speed to access. And they’re built with best practices in mind.
And so again, they’re going to be someone else’s sandbox, recurring monthly cost or annual cost that you’ll never get rid of. They’re more expensive because of that. Dollar for dollar, the investment upfront is depreciated over time for you because it’s one a write-off, and two, a much smarter decision to own your asset versus to rent it.
But also there’s some benefits in the simplicity and also in the way that they focus on the type of content that you’re trying to monetize.
Okay, so enter the Vimeo, Uscreen, Podia category. This is where I think these companies have seen dramatic increase in usability and customers, because all the things that we just talked about about building your own and even when you’re owning your own assets, a lot of people don’t want to do, even if it’s better for them financially, structurally, strategically.
And so these businesses are built to take some of the guesswork out for you, but I assert to you that although they’re great for a very specific type of business owner and creator, which we’ll talk about in a moment, there’s some real downfalls and concerns that you’re just going to want to weigh the benefits and detriments of.
I would tell you that most of my clients build on these platforms because they don’t want to deal with custom, because even though they’re long-term minded with their business, they may not be about their creative and their content, which is a whole other conversation for another day.
And frankly, the speed to market that they needed in the last few years or so, these companies provided that. And so I give them a lot of credit for that and I’m happy building stuff on their pages, and I actually really enjoy seeing the outcome. Still, although they are quite templated, there are ways to make custom opportunities out of it, create custom aspects of your platform or site.
And so if you’re looking to transition from something like YouTube, maybe you’re trying to sell video content or educational content. I would say this is the niche that you probably are going to lean into first versus building your own. And versus staying on a platform like YouTube, which is basically running your entire business for you and leaving you pennies afterwards.
Uscreen for the win! Here’s why and who for
So when I think about my favorite of the three, it is so hard to choose for one reason and one reason alone, they’re different. They’re actually not copycats. I would tell you I lean towards Uscreen a lot because they’re flat fee, and the way that they structure their pricing tends to be an easy place for someone to start. They also have been really committed to growing how they structure their technology. I would say every month or so for the last year, I’ve seen significant updates in things like analytics and usability, and really making sure that they’re creating the platform that their clients want. I love that.
I’ve worked with their team both on the back-end and on the front-end, so both internally and externally. I can tell you they’re pretty excellence-oriented. They’re a nimble team of distributed people all over the world that are really excited and passionate about video. And I think the niche that I would tell you probably does best with Uscreen is someone who already has a following, that is number one. You already have an audience. You already are making money. You’re doing other things besides just video, but video’s a big part of what you’re trying to sell. And you’re looking to leverage the user experience of video more than anything else.
So this is typically my fitness, my wellness entrepreneurs, educational and instructional entrepreneurs, music, theater, faith and spirituality. Those are the niches that tend to really gravitate to something like Uscreen because it is pretty dummy’s version in the best way.
And I’ve definitely seen success for my clients on there by being very strategic. My number one thing, and they’ll probably hate me for saying this, is not to over buy. And look, I need to be honest. A lot of times, their sales process is not aggressive but it’s thoughtful. They want you to go all in on your business and start investing in apps and go big. And although I love when I see that work out for a client, unfortunately more times than not, working in the industries that I support and being an independent entrepreneur myself, I always think about the ROI for everything that you do. And the app business, while lucrative on that side, for you is very fragmented, extremely competitive, and often not the thing you need to scale up and grow.
So for me, the most value driven use of Uscreen is typically their most basic offering or that secondary offering. So whatever the lowest cost is and whatever the middle cost is is usually the best, depending on your needs.
Some of the concerns that creators have about something like Uscreen is the live function. It’s a lot like YouTube and social media in that way… it’s not two way. And so a lot of my clients on the fitness side really don’t enjoy looking at a screen without an audience and simply a little live chat area, while looking to offer the best live workout experience. It just doesn’t usually resonate well for a lot of them.
On the upside, the on-demand functionality is phenomenal, honestly, and I love that we can actually be so strategic with the on-demand functionality due to some of the things that Uscreen does really well. Their reporting is decent, but the reporting matched with their marketing suite is amazing. So their use of marketing tools such as automated emails for certain key milestones of your content business, bar none, my number one reason that I think Uscreen is a phenomenal choice for a lot of creators.
I would say if you own a brick and mortar business, and you’re right in the middle of you could build onto your existing website or you can build a whole other entity on something like Uscreen, there’s some cause for pause there. And I recommend you really think through all the things we’ve talked about so far, including when you build a whole new site you lose some of that digital reputation that you may have. So it’s not always a slam dunk to just start a Uscreen for your on-demand platform, for instance.
It may actually be worth the investment to build on something like WordPress or Kajabi, or even on your Squarespace site or Wix site if you already have one, because you want to bring everything to one strategic storehouse, so to speak. So not a perfect answer there either.
When Uscreen is not the best fit…
Uscreen’s biggest competitor is likely Vimeo. Vimeo’s an interesting company, they’re much larger in size and scope, and they actually run their business completely differently. Although heavily involved in apps and they work with a lot of big companies. I do see their OTT platform as a great option. I’m actually not a fan of what I call the traditional Vimeo, which is uploading and paying for storage. I just find that to be wasteful for most business owners. But Vimeo OTT is their subscription-based offering, and I would tell you it’s a good fit for you, maybe a better fit than the others, if you’re not really clear about how you want to grow and you don’t want to spend a monthly fee because you pay for storage instead of a monthly amount.
And if you have a smaller following or offering. So if you’re making maybe a revenue of under $5,000 on-demand, it’s probably the better fit for you by cost. By structure, it’s just as easy to put together. It’s a lot more rigid unless you use custom code, and even that’s a little bit different than Uscreen. I definitely lean towards Uscreen even for that.
But with Vimeo, one thing that’s unique is that they have better analytics than Uscreen interestingly because they don’t have better marketing. The marketing offering that they have for you other than creating a subscription loop is teeny tiny, and it uses a lot of weird functionality. You end up having to use Zapier and connect a lot of back-end tech, which at this point your eyes are probably glazing over already. Versus Uscreen has enough for you to be dangerous in the platform, so you don’t really need much else. At least for that particular service offering.
So remember, that’s only related to your on-demand, for instance. Other parts of your business are still going to need that level of intention and strategy for your marketing.
So with Vimeo, I find that clients find success on it, again, if they don’t want to invest monthly, because you only pay per subscriber and then you pay for your storage. Or they’re just looking at this to be like… I don’t want to say hobby mode, it’s not that. But it’s not somewhere that they’re looking to grow.
And so if you’re looking just to have some sort of digital content presence but you’re not really looking to take it to the next level, you might want to start on Vimeo. Utilize the storage that you have, see how you can grow and earn on there. And you’ll probably graduate to a point where Uscreen is the right fit for you. But out the gate, the lowest version of Uscreen as a monthly cost is often a reason that people don’t dive in.
So I like Vimeo for that a lot of times. And I think apples to apples, it’s okay with regards to what you can put out there. I think it’s more comparable to YouTube than it is to Uscreen, kind of interesting.
Putting together a course/community? Consider Podia!
And then finally there’s Podia, which actually, if I were to choose out of the three, . It just replaces so many different tools that you would need to run your business and scale your digital content business. And so I would say if you are looking to leverage video but also have a community, and also run email marketing and also have a website and a presence, running a membership, all of those things can be done in Podia for a really reasonable cost.
Fun fact, I actually worked with Podia before they were a major player, and the founder was still answering the web chat for instance (they still have FAB customer service like that!). I remember learning about their goal for the software, which was basically to create something so comprehensive that you wouldn’t need all these other tools. And that’s why it gets my thumbs up!
At this point, I’m sure many of you are like, just give me a freaking option already!!! And to be honest, I would be remiss to say there’s just one option that’s perfect for everyone…. because it is that unique to your specific situation.
And what does quite well, like I said, I probably rank them my number one out of this category if it fits your needs, because it just takes all of those tech that you need to structure together and simplifies it into one platform.
Okay, but here’s the downside, which is going to sound ridiculous. It’s almost so simple that you realize you’re giving some things up. So for instance, with Uscreen, I can be really strategic about certain things that I structure for a client in there to help them to grow and be more successful.
Whereas with Podia, it’s so simple that you may miss some of those custom opportunities. Perfect example is the subscription upsell function in Uscreen. It’s one of my favorite things that I love helping clients to utilize, to increase more cashflow, and just generally make more money off the products that they’re selling digitally.
And so subscription upsell is phenomenal. It’s automated, it’s strategic. It can be customized, and it just makes it so easy for a creator to start growing their business digitally. Whereas something like Podia, it’s simple and it’s all in one, but it lacks really unique features like that that allow you to strategically grow with what you already have.
So I would say the difference is if you’re running everything by yourself and you want to keep it simple, and you’re not digitally native or tech-oriented, you may like Podia for that reason. And again, if videos aren’t your primary selling point, it may be a great place for you to dabble and start.
All of these things I’m talking about with the exception of maybe WordPress has a free trial, and I really recommend you utilize your free trial. And maybe shoot me a message and let’s talk through it. But I think the one thing I lean to is that many of you, when you’re just starting out, you just want something affordable and all in one place, and easy enough to use that you could teach yourself. And that’s where Podia can be really exciting and at least a great place to start.
Putting it all together
Okay, so let’s wrap it all up. There is no perfect solution. And honestly, there’s no perfect solution for you. You’re going to find benefits and pitfalls to every single one of these. But what I recommend you do is you make your list of your must haves, that’s your primary needs. Those are the things like I talked about, user experience, things you commonly overlook. Analytics, ability to optimize on your own, for instance. And then you make a list of your secondary needs. That may be the things that you find important but not urgent, or important but not essential.
When you balance those two out, you’re probably going to come to a place of one or two platforms, probably one in each of those different categories that you’re considering. And that’s where it’s important to now take an accounting of your future. Look at your next three years in business, three to five years is probably the furthest out that you can think for your business in this incredibly unique world that we’re living in.
And honestly, things are so dynamic and changing, that may be terrible advice. It may be that you need to look out like an hour or a week, or maybe a year, to really be understanding of what the future can be. But make your best analysis as to where do you want to grow your business? What are you currently investing in? What are your goals and what are your needs? And where can you be strategic?
And I think there in those details of all of those things that we’ve talked about, you’ll find at least one or two options that you can demo, test out, trial, and find the best platform for you to own your audience now and in the future.
I’m KK, let’s talk more about this soon. I’d love to hear your questions. I do offer a complimentary 20 minute business analysis, along with all of my resources for monetization/business software (including affiliate links at no additional cost to you for some important benefits) and much more! That means I can look through your content, your plan, your structure, for any type of business, and help you to be more successful and find ways to make even more money. And I’d love to do so.
Let’s talk, soon.
xoxo KK
Never be afraid to choose your own path, make your own way and enjoy the entire evolution to the top! KK FIT TIP #1028